Design Related

«Pat yourselves on the back.»

About Apple's lated add campaign. And them patting each other on the back. And how much it pisses me off.

Unsurprisingly, my views on this are strong, but maybe out of context, I can show you what is wrong with this. And bringing these two elements together, give an explanation.

Related to this

"if everyone
is busy making everything
how can anyone perfect anything?
we start to confuse convenience
with joy
abundance
with choice
designing something requires
focus
the first thing we ask is
what do we want people to feel?
delight
surprise
love
connection
then we begin to craft around our intention
it takes time
there are a thousand no’s
for every yes.
we simplify
we perfect
we start over
until everything we touch
enhances each life it touches
only then do we sign our work."

This isn't advertising anymore, this is a cult. This is ridiculous overkill. Pat yourselves on the back won't you? Well done. Pricks.

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